From September 4 to 6, 2024, the highly anticipated China International Tire Expo was held at Shanghai World Expo Exhibition & Convention Center, and ATLANDER is proud to be a leading participant. As a prominent player in the global tire industry, ATLANDER showcased its cutting-edge tire technology and products, emphasizing the latest advancements in technological innovation and product development.

Present at the expo are ATLANDER's Chairman Dong Guangzhao and the elite sales team, who actively engaged with customers and promoted the brand's best-selling tire patterns while discussing collaboration opportunities for mutually beneficial growth.

ATLANDER featured its TBR (Truck and Bus Radial) and PCR (Passenger Car Radial) tire products manufactured in China, Cambodia and Thailand. These designs not only boast aesthetic appeal but also incorporate advanced rubber formulations, structural designs, and production technologies that significantly enhance performance, ensuring an outstanding driving experience. Visitors will have the chance to personally experience the superior performance of these tires and learn how they improve safety and driving comfort.

A standout product, the LanderXsport ATL33 tire, utilizes next-generation formulation technology with ultra-high silica filler. This innovative design incorporates various functional resins and multifunctional styrene-butadiene rubber to enhance grip on both wet and dry surfaces while optimizing the balance of rolling resistance. With the introduction of efficient silica mixing equipment, silica dispersion at the nano-meter level improves wear resistance and reduces rolling resistance.

The atmosphere at the expo is exceptionally vibrant, with ATLANDER’s booth drawing significant attention and attracting a large number of visitors. The interactive environment has captivated industry experts, partners, and consumers alike, leading to numerous inquiries that highlight ATLANDER's leading position and strong market influence.

ATLANDER emphasizes that the China International Tire Expo is a vital platform for showcasing technological prowess and product innovation. This event enables better communication with global customers and partners, showcasing our technological advantages and exploring future development opportunities. We look forward to seeing you next year!